The Executive Director of Visit Morgan Hill provides overall management of the organization, supports the Board of Directors in governance and decision-making, and ensures completion of key administrative functions including agendas, minutes, and reports. The role also leads marketing and business development efforts. The following list outlines, but is not limited to, the anticipated responsibilities of the position.

• Implements the VMH Strategic Plan, Mission, and Vision

• Provides overall leadership and management of Visit Morgan Hill, overseeing administrative, operational, financial, sales, and marketing functions

• Leads the execution of destination branding, sales, and marketing strategies to increase overnight visitation

• Establishes measurable goals, benchmarks, and performance metrics; tracks and reports on outcomes

• Manages digital marketing channels including website, social media, email communications, and newsletters

• Attracts sports tourism and major events through bids and promotion

• Promotes Morgan Hill lodging businesses and visitor experiences to target audiences

• Develops and manages the annual budget; monitors expenditures and ensures compliance with financial policies and State law

• Prepares and presents annual reports and updates to the Board, City Council, and other stakeholders

• Negotiates and manages contracts with vendors and partners

• Ensures compliance with VMH Bylaws, Brown Act, and California Corporations Law

• Supports the Board of Directors in governance and decision-making processes

• Coordinates Board meetings, including scheduling, agenda preparation, and materials distribution

• Attends Board meetings, records minutes, and provides follow-up reports

• Serves as the primary spokesperson and representative of Visit Morgan Hill with stakeholders, media, and government entities

• Represents VMH at local, regional, state, and national meetings, including media appearances and public testimony

• Responds to and manages all VMH inquiries

• Provides day-to-day oversight of staff, vendors, and organizational operations

• Takes on additional projects and responsibilities as assigned by the Board of Directors

Salary Range: $135,000 – $145,000.  We are committed to equitable pay; your specific placement within this range will reflect your depth of experience and the unique expertise you bring to the team.  The Executive Director is an exempt position.